Post by account_disabled on Feb 17, 2024 23:50:29 GMT -5
In the digital or nondigital world? digital marketing Targeted vs mass advertising Advertising in traditional media is mass advertising. It is shown to a wider audience, but the control over who will see the advertising message is clearly less. This has the advantage of spreading a message to more people, resulting in increased awareness and possibly sales especially in its most expensive form – television advertising. Finally, there is a very small but real audience that is not familiar with new technologies and the internet.
This audience cannot be easily reached by digital marketing and is almost exclusively reached by traditional. Online advertising is highly targeted. Creating an advertising campaign is based on the target audience, just like in Consumer Mobile number Database traditional marketing. The important difference, however, is that here it is controlled who will see the advertising message, i.e. only those who are interested or we think will be interested. Thus, the waste resulting from the display of an advertising message to an inappropriate audience is reduced to a significant extent , that is, an audience that is not interested in the company or the company is not interested in it.
This is achieved by leveraging keywords, demographics and psychographics into the algorithm that determines what will appear and to whom. nd difference Do we target massively or only where it matters? Cost However, the mass dissemination of the message has significant negatives. Advertising in traditional media is much more expensive than advertising on the Internet . And not only that, but they also have a particularly uncertain result . The cost is not only for TV advertising, but also for printed advertising materials. The money spent is a lot. And if in the middle of the campaign it becomes clear that the ad doesn't work or something changes in the advertising message eg a change in the discount, then the entire campaign and its material go to the wastebasket .
This audience cannot be easily reached by digital marketing and is almost exclusively reached by traditional. Online advertising is highly targeted. Creating an advertising campaign is based on the target audience, just like in Consumer Mobile number Database traditional marketing. The important difference, however, is that here it is controlled who will see the advertising message, i.e. only those who are interested or we think will be interested. Thus, the waste resulting from the display of an advertising message to an inappropriate audience is reduced to a significant extent , that is, an audience that is not interested in the company or the company is not interested in it.
This is achieved by leveraging keywords, demographics and psychographics into the algorithm that determines what will appear and to whom. nd difference Do we target massively or only where it matters? Cost However, the mass dissemination of the message has significant negatives. Advertising in traditional media is much more expensive than advertising on the Internet . And not only that, but they also have a particularly uncertain result . The cost is not only for TV advertising, but also for printed advertising materials. The money spent is a lot. And if in the middle of the campaign it becomes clear that the ad doesn't work or something changes in the advertising message eg a change in the discount, then the entire campaign and its material go to the wastebasket .