Post by Mark Caringer on Apr 1, 2009 19:08:15 GMT -5
7-Eleven has announced another Slurpee promotion for a Marvel movie with X-Men Origins: Wolverine in April, following campaigns for Iron Man, The Incredible Hulk, Spider-Man 3, Fantastic Four: Rise of the Silver Surfer and X-Men: The Last Stand.
The Slurpee cups will feature Wolverine, Sabretotth and Gambit and there will be a new flavor -- Mutant Berry.
"Fox movies and characters -- from the X-Men franchise to The Simpsons -- resonate strongly with Slurpee drinkers," said Jay Wilkins, 7-Eleven brand manager for Slurpee and fountain beverages. "They're irreverent, clever, daring and like to live life on the edge -- all traits that appeal to the youngest Slurpee generation. It's a great beginning to a fun-filled Slurpee season."
A Slurpee beverage will make a brief appearance in X-Men Origins: Wolverine. Blob is seen with a Slurpee beverage much bigger than any found in a 7-Eleven store. His likeness, with Slurpee drink firmly in hand, is one of four collectible X-Men characters adorning Slurpee straws in April. Retailing for $1.69, each X-Men Origins: Wolverine Slurpee straw comes with a removable figure and a base on which to display it.
Besides the lenticular Slurpee cups and character straws, a special Big Gulp cup also has been created for the month-long promotion. Silver in color, the cup is inspired by Wolverine¹s adamantium skeleton featured in the movie as part of the secret Weapon X program.
7-Eleven, for the first time, is also tying hot beverages into the promotion. X-Treme Energy Cappuccino and a refillable stainless steel coffee mug sporting Wolverine's trademark triple claw slash mark will be offered.
The Slurpee cups will feature Wolverine, Sabretotth and Gambit and there will be a new flavor -- Mutant Berry.
"Fox movies and characters -- from the X-Men franchise to The Simpsons -- resonate strongly with Slurpee drinkers," said Jay Wilkins, 7-Eleven brand manager for Slurpee and fountain beverages. "They're irreverent, clever, daring and like to live life on the edge -- all traits that appeal to the youngest Slurpee generation. It's a great beginning to a fun-filled Slurpee season."
A Slurpee beverage will make a brief appearance in X-Men Origins: Wolverine. Blob is seen with a Slurpee beverage much bigger than any found in a 7-Eleven store. His likeness, with Slurpee drink firmly in hand, is one of four collectible X-Men characters adorning Slurpee straws in April. Retailing for $1.69, each X-Men Origins: Wolverine Slurpee straw comes with a removable figure and a base on which to display it.
Besides the lenticular Slurpee cups and character straws, a special Big Gulp cup also has been created for the month-long promotion. Silver in color, the cup is inspired by Wolverine¹s adamantium skeleton featured in the movie as part of the secret Weapon X program.
7-Eleven, for the first time, is also tying hot beverages into the promotion. X-Treme Energy Cappuccino and a refillable stainless steel coffee mug sporting Wolverine's trademark triple claw slash mark will be offered.